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3 Cold Calling Misconceptions
It's dead. It doesn't work. It's hard. There are many misconceptions about cold calling everywhere. But there's no crying in baseball. Or...
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Barry Coziahr
Nov 13, 20211 min read
My Top Three Recommended Books
These three books have made a huge difference in how I do business. I highly recommend all three of them: Grant Cardone's Sell or Be Sold...
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Barry Coziahr
Oct 30, 20193 min read
How To Interpret What Your Research is Telling You? Market Research Part 5
Here we are, at the end of this series on Market Research. Now comes the fun part. Here is where we take the information we gained in the...
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Barry Coziahr
Oct 27, 20193 min read
How to Survey People: Market Research Part 4
Before you can ask your target audience a question you have to get in front of them. You can have the best questions in the world but if...
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Barry Coziahr
Oct 24, 20193 min read
How the Right Message Will Attract Prospects at Much Higher Response Rates: Market Research Part 3
In the last article we talked about defining your target audience, but how do you find out what they really think and believe instead of...
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Barry Coziahr
Oct 24, 20195 min read
Find the RIGHT Marketing Messages to Improve Results: Market Research Part 2
Composing the right marketing message is the difference between success and failure. And what about USPs? What is your company's Unique...
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Barry Coziahr
Oct 24, 20194 min read
What is a Target Audience? Market Research Part 1
Figuring out your perfect target audience – those buyers most likely to buy, refer and buy again - is the key to a profitable business....
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Barry Coziahr
Jan 16, 20193 min read
Facebook superpowers: be a hero not a super villain
You probably heard the phrase that with great power comes great responsibility and let’s hope that Facebook is taking the responsibility...
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Barry Coziahr
Jan 15, 20191 min read
Social Marketing Trends for 2019
As the new year begins I wanted to tell one of the primary reasons that Facebook Advertising excites me for 2019. It is the insane...
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Barry Coziahr
Jan 11, 20192 min read
Going social with your advertising: preparing your business for the new media
Smart marketers don’t actually care about Facebook and they don’t care about social media. They care about ROI (Return on Investment)....
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Barry Coziahr
Jan 11, 20192 min read
If attention is the new currency, then you should be banking on Facebook!
Social Media Experts talk about how the consumers changed over the decades and why marketers should focus on human behaviors, instead of...
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Barry Coziahr
Dec 10, 20182 min read
The #1 Reason to Advertise on Facebook
So, what is the #1 reason to advertise on Facebook? Facebook advertising is highly effective and that is reason #1 but let's take a look...
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Barry Coziahr
Nov 30, 20182 min read
Have You Ever Stuck Your Foot in Your Mouth?
I love doing market research! WHY? Well, have you every tried to use a tool that was just WRONG for the job? Have you ever worn the...
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Barry Coziahr
Nov 24, 20181 min read
Email Marketing & Social, You Need Both
So you know you should be doing some form of Social Media but did you know you should be sending out some sort of regular e-mail to your...
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