Here we are, at the end of this series on Market Research. Now comes the fun part. Here is where we take the information we gained in the other steps and cra...

Before you can ask your target audience a question you have to get in front of them. You can have the best questions in the world but if no one will talk to ...

In the last article we talked about defining your target audience, but how do you find out what they really think and believe instead of obtaining social res...

Composing the right marketing message is the difference between success and failure. And what about USPs? What is your company's Unique Selling Proposition a...

Figuring out your perfect target audience – those buyers most likely to buy, refer and buy again - is the key to a profitable business. This requires market ...

You probably heard the phrase that with great power comes great responsibility and let’s hope that Facebook is taking the responsibility they need to take. B...

As the new year begins I wanted to tell one of the primary reasons that Facebook Advertising excites me for 2019. It is the insane ability to drill down into...

Smart marketers don’t actually care about Facebook and they don’t care about social media. They care about ROI (Return on Investment). People aren’t looking ...

Social Media Experts talk about how the consumers changed over the decades and why marketers should focus on human behaviors, instead of other factors. The i...

So, what is the #1 reason to advertise on Facebook? Facebook advertising is highly effective and that is reason #1 but let's take a look and have the stats s...

I love doing market research! WHY? Well, have you every tried to use a tool that was just WRONG for the job? Have you ever worn the totally wrong clothes to ...

So you know you should be doing some form of Social Media but did you know you should be sending out some sort of regular e-mail to your customer and prospec...