Barry’s 80/20 Five-Page Review of The Adweek Copywriting Handbook by Joseph Sugarman There was a time when writing advertising copy was difficult for a very practical reason: somebody actually had to write it. You needed a copywriter. You needed time. You needed research. You needed drafts. You needed editing. Today I can ask AI for 50 headlines while I’m drinking my coffee. That’s amazing. It’s also dangerous. Because AI has dramatically reduced the cost of producing words w

Barry’s 80/20 Five-Page Review of The E-Myth Revisited by Michael E. Gerber There’s a nasty little trick that happens to a lot of entrepreneurs. You start a business because you want more freedom. You want control over your time. You want to make more money. You want to build something of your own instead of spending your life building somebody else’s. Then five years later you realize something. You didn’t escape your job. You created a harder one. Your new boss works you ni