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  • Writer's pictureBarry Coziahr

If attention is the new currency, then you should be banking on Facebook!

Social Media Experts talk about how the consumers changed over the decades and why marketers should focus on human behaviors, instead of other factors. The idea is where, what or who are people paying attention to, and that is where you want to be!

Fashionista checking her smart phone
In today's world the buyer's attention is riveted to their device.

Let's look at the facts:

  • More than 90% of businesses are not using the most current marketing technologies, but are stuck in old methods of the past.

  • Facebook posts/ads now offer the best conversion rates seen since Google AdWords’ heyday in 1999/2000.

  • We are competing for our target audiences' attention – and the amount of attention those audiences have to offer is declining due to the overload of video, apps, general content and entertainment competing for their attention.

  • One of Facebook’s most active user bases is over 40-60 years old. The largest demographic of selfie-takers? Women, age 40! The point is that this age group is one of the most important markets for many businesses and Facebook is where they are spending their time.

So what do you do about it? You need some skills to compete in this marketplace and, in this new frontier, old school skills of trading value for attention must come into play.

Facebook "ads", you should know, work best when you trade peoples' attention for something of value and the things people most want are easily divided into three categories: Inspiration, Education and Entertainment.

Once you grasp that basic idea - that content is king - then the next vital step is to find ads that work for your business through testing variations and that takes software and tracking.

So, if you have ever boosted a post and not gotten the result you were going for, you may now have a clue that Facebook IS the place that people are giving away their attention and YOUR BUSINESS needs to be there.

I would love to give you some free advice on how you can take advantage of what is happening NOW. Just write me back for a FREE Social Media Strategy Session. No obligation. Lets go over you what you have been doing, or thinking of doing, and we will discuss how you can move forward to take your business to the next level!

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